Slovenia – Go with the flow. The Green Soča Valley

The Soča Valley’s recovery campaign managed to restart tourism through responsible travellers.

Keywords: Landscape & Scenery; Promoting local products and services; Promoting sustainability among enterprises; Respectful & Accurate promotion; Ecotourism; Video storytelling; Destination branding; Alpine river; Mountain holiday destination; Hiking destination; Local culinary offer; Response to Covid-19 challenges; Modifications during pandemic; Hiking and culinary event; Destination branding; Nature-focused marketing; Promotional campaigns; Alpine destination card

To learn more about other sustainable destinations, please visit our Good Travel Guide.

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Sustainability Recognitions


Soča Valley also received Slovenia Green Award – Gold