Inspiring responsible tourism leadership by sharing stories of good practice.


Who can participate?





* includes cities, towns or rural communities.
** must include tourism facilities on the premises (preferably accommodation), include, control or manage a considerable area or asset which offers ecological, natural, cultural, geological or landscape values and include resident local communities in their supply chain or operations.

Any interested local government, DMO or stakeholder can start the application on behalf of the destination by completing the Registration form.

Exceptional cases

  • Countries and regions may be eligible when their size is less than 50,000 sq km.
  • Not eligible: Accommodations, single buildings, attractions and theme parks are not eligible.

How to participate?


The evaluation of applications will be supported by the Top 100 Team and by an international pool of experts.


The evaluation of Good Practice Story is based on the following criteria:

  • Completeness of documentation
  • Level of innovation
  • Effectiveness
  • Transferability of innovation
  • Presence of the Sustainability pillars (Economic, Social and Environmental).

First year applicant must address 15 of the 30 core criteria.
Second year applicant must address all 30 core criteria.

  1. Sustainable destination coordinator
  2. Inventory of destination assets
  3. Destination management policy or strategy
  4. Responding to tourism impacts on nature
  5. Landscape & Scenery
  6. Solid waste reduction
  7. Reducing transport emissions from travel
  8. Reducing energy consumption
  9. Tangible cultural heritage
  10. Intangible heritage
  11. Community involvement in planning
  12. Supporting local entrepreneurs
  13. Promoting local products and services
  14. Health & safety
  15. Promoting sustainability among enterprises

All 1st year criteria +

  1. Managing visitor pressure
  2. Visitor behaviour at sensitive sites
  3. Nature conservation & tourism monitoring
  4. Animal welfare
  5. Noise
  6. Light pollution
  7. Waste water treatment
  8. Waste separation & recycling
  9. Renewable Energy
  10. Responding to climate risks
  11. Managing tourism impacts on culture
  12. Human rights
  13. Inhabitant satisfaction
  14. Property exploitation
  15. Sustainability standards

How to participate?

Eligible destinations can complete the following Registration form to submit their online application.

Destinations then will receive a login to Green Destinations’ online assessment platform to complete STEP 1 of the competition.

STEP 1: Sustainability Check

This step includes:

  • A brief destination description, a map, a sustainability pitch, and 5 copyright-free pictures (high-resolution, 1 MB or more)
  • A summary of what the destination is doing to adhere to the relevant policy and management criteria of the Green Destinations Standard

Destinations which reach at least 60% compliance with the core sustainability criteria they were evaluated on in STEP 1, will be invited to participate in STEP 2. 

STEP 2: Good Practice Story

A story is structured by actors, presents a problem, a climax point and a solution. Then, a good practice story is a well-detailed explanation of a sustainability project that the destination is executing. The selection to be part of the 2021 Top 100 Destination Sustainability Stories list will be based fully on the Good Practice Story evaluations, based on 5 criteria:

  1. Completeness of document
  2. Level of innovation
  3. Level of effectiveness
  4. Level of transferability
  5. Presence of the three sustainability pillars

For 2021 Top 100 destinations will be asked to submit a Good Practice Story, focusing on one of the following categories:

Localizing the destination supply chain
Decarbonizing the destination supply chain
Tourism Reset & Recovery
Environment & Climate
Culture & Communities
Nature & Ecotourism

Top 100 Training


Participants will have access to the Green Destinations Top 100 Training, specially designed to provide the skills and expertise needed for these two steps, as well as provide a strong foundation to effectively start their sustainability journey:

  • The Green Destinations Core Criteria – considered essential to achieve basic sustainability performance
  • Writing your best Good Practice Story – how to identify the best story, how to use the Story template, how to use it as a competitive advantage after selection to the Top 100, etc.

This training includes video presentations, webinars with industry experts and live Q&A sessions.

How do we evaluate?

The procedure and evaluation of the Top 100 competition are supervised and supported by a partnership of organisations, led by Green Destinations and supported by the Future of Tourism Coalition. Each submission is evaluated by two trained Top 100 evaluators. 

The selection to the Top 100 list is entirely based on results from STEP 2. The Good Practice Stories will be evaluated on: (1) Completeness of document, (2) Innovative character of the good practice, (3) Effectiveness of the good practice, (4) Transferability of the good practice and (5) the number of sustainability pillars related to the good practice.

Completeness of the submission
Innovative character of the Good Practice
Effectiveness of the Good Practice
Transferability of the Good Practice
The number of sustainability pillars (Environment, Economy, Social) related to the Good Practice

The Top 100 Committee, composed of international experts – Green Destinations auditors – will overview the evaluation process.


About the Top 100 Destinations Sustainability Stories Competition?
Fill out the contact form on the right or simply send us an e-mail to: