ABOUT OUR PROGRAM

The START Program aims to help destinations achieve their sustainability ambitions and overcome climate challenges.

We gathered an affordable, holistic and powerful set of tools that will help destinations to better assess, monitor, benchmark and forecast their path towards a more resilient and abundant environment.

We want to be part of the recovery journey of tourism worldwide, but rather than just trying to build back, we want to make this a unique opportunity to rethink and co-create the future of tourism.

Now is the time to start taking action towards change. It’s time to create a more resilient, sustainable and stronger future. And we want you to be part of this change.

WANT TO KNOW MORE?
CHECK IT OUT THE START GUIDE

It will help you self-assess your destination’s sustainability performance and find the START Program toolkits that best suit your destination’s needs.

HOW WE ACT

Help destinations to create their own roadmap towards sustainable tourism.

Help destinations understand their progress by providing diagnostic assessment tools.

Identify the best opportunities to make further progress, using monitoring and forecasting tools.

Report on sustainability to their residents and visitors.

Build a solid base of knowledge and good practices.

TAKE THE FIRST STEP WITH OUR
FREE SELF-ASSESSMENT

It will help you self-assess your destination’s sustainability performance and find the START Program toolkits that best suit your destination’s needs.