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Developing capacities for a sustainable future

Join our learning community of industry experts, partners, businesses, and sustainable tourism enthusiasts dedicated towards building a sustainable future!

Sustainable Tourism Destination Management (Sept 20-Oct 15, 2021)

Positive change and impactful initiatives in tourism destination management always start with the awareness of the principles of sustainability in the industry. This is what the course provides: you will be guided by our experts towards learning the basic principles of sustainability and learn practical tools in shaping successful sustainable tourism destinations.

About the course

By the end of the course, participants are expected to:

  • Understand the essential tenets of sustainable tourism and destination management;
  • Be familiar with relevant sustainability and tourism issues and trends;
  • Recognize the role of destination marketing and management organizations in facilitating sustainable tourism development;
  • Equip tools to help implement sustainable tourism initiatives in your destinations.

All participants will receive a certificate of completion at the end of the course.

Certification exam:
To qualify for a digital professional certificate in Sustainable Tourism Destination Management, you must pass the certification exam at an additional cost.

Course duration:
The course will start on Monday September 20, 2021 and will cover 20 hours over 4 weeks. This includes the live sessions, pre-recorded lectures and independent reading.  The live sessions are held weekly and will take place every Monday from 16:00-17:30 CEST (Central European Summer Time, UTC+2). An additional closing session will be held on the last Thursday of the course duration from 16:00-17:30 CEST.

Live sessions schedule*:

*schedule subject to change. Announcements will be made should any changes occur.

COURSE PRICE: € 490,00
Optional certification exam: € 40,00

Be part of the first edition of the course and avail of the introductory price of € 367,50! Limited slots only.

Discount options:
At Green Destinations, we envision our Training Program to be holistic, inclusive, and adaptive to the needs of different individuals and destinations’ realities. The discounts are only available on the regular price of the course.

Country Income discount:
Special rates available based on your country of residency are as follows:

Apply for a country-income discount here

Green Destinations & Global Leaders members discount:
Are you a Green Destinations or Global Leaders member? If so, we celebrate our relationship with a 25% discount on the course price!

Apply for GD Members discount here

Students discount: 25% discount on course prices.

Apply for the student discount here

For group purchases, please contact GD Training via

Note: If you qualify for more than one discount (e.g. both low-income country discount and ACP destination member discount), the highest discount rate will be applied.


Once you complete the verification and payment process, you will receive instructions on how to access the course via email within 24 hours.

Course developers:

  • Albert Salman, President and Co-Founder, Green Destinations
  • Hugo de Jong, Certification Manager and Board Member, Green Destinations
  • Patice Talaue, Training Coordinator, Green Destinations
  • Bibiana Cala, Co-founder and Managing Director, Good to Great Tourism
  • Manuelle Prunier, Co-founder and Advisor, Good to Great Tourism

Course trainer:

Bibiana Cala, Co-founder and Managing Director, Good to Great Tourism

Bibiana’s experience in sustainable tourism began over 20 years ago. As an anthropologist, she started studying tourism from a sociocultural perspective and then immersed herself in the further study and practice of tourism from a sustainable approach.

She received a Master’s degree in the Management of Sustainable Tourism from the University for International Cooperation (Costa Rica) in 2005. Based on her experiences and learnings she developed the “Rural Tourism Sustainability Matrix”, a tool designed to evaluate the sustainability of tourism development projects in rural areas.

Bibiana has a certification in Project Management for Sustainable Development (PM4SD™), she has served as a sustainable tourism professor in the University for The International Cooperation (Costa Rica) on their Sustainable Tourism Management master’s program and has taught in the Bow Valley College Business Administration Program (Calgary, Canada). She has participated in numerous international events and training projects, and she has been involved in tourism development and research projects, and in the assessment and strategic planning of community development initiatives.

This course is co-developed with Good to Great Tourism

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