Offers national tourism organisations a holistic approach to achieving sustainable tourism.

A comprehensive approach toward sustainable tourism

While COVID-19 has faced the tourism sector with an unprecedented challenge, the climate crisis is expected to become no less problematic in view of its long-term impacts and the necessity to look and plan far ahead. However, we have learned that sustainability is not a problem to be solved, but a future to be created together.

Creating this future requires a common vision and a roadmap to ensure progress based on leadership, mutual learning and innovation. This is what the Global Leaders Program aims to offer to national and regional tourism organisations, destinations and business leaders.

Create your own sustainability scheme

The objective of the Global Leaders initiative is to assist countries and regions to develop a comprehensive program to make their tourism sector more sustainable, following the successful models implemented by Slovenia, Estonia, and other countries.

However, each member may have particular objectives and capacities. Therefore, Global Leaders members can create and implement their own tailor-made program with the guidance of Green Destinations partners, advisors and ‘senior’ members of the Global Leaders network.

Members may compose their own scheme choosing from the following elements.



aims to enable more efficient and effective implementation of sustainability assessment and support tools; or branding it as a national/regional scheme

Sustainability assessment & recognition

Sustainability assessment & recognition

stakeholders can assess their sustainability, obtain recognition and follow recommendations for improvements

Training & learning

Training & learning

is available in online and on-site formats; with special attention to learning from ‘senior’ Global Leaders members by paying a field visit and exchange experiences



aims to assist members in making participation and sponsorship of Global Leaders and Green Destinations events, also enables the members to boost their profile as Global Leaders

  • Baseline Assessment of relevant sustainability policies and regulations
  • Translation of assessment and support tools in local language
  • Customisation of sustainability guidance and training content to local contexts
  • Brand your own tourism sustainability scheme
  • Top 100 competition
  • GD Award & Certification
  • Tourism business certification
  • Top 100 training
  • ACP training (general and thematic workshops)
  • Local Auditor training (destination & business certification)
  • Study tours to ‘senior’ GL members
  • Good Travel Guide and Promotional Packages
  • Sponsorship of Global Leaders and Green Destinations Events and programs

Roadmap to sustainability leadership

To develop and implement the scheme, we will develop a ‘roadmap’ to introduce the scheme step-by-step with support from the Green Destinations partnership.

Initial analysis of the national/regional needs, setting up targets, working plan and teamwork.

Set up working groups, customise platform and tools. Selection of destinations, businesses and relevant stakeholders.

Building capacities among stakeholders in online and on-site training and workshops. Optional field visit to Global Leader countries to learn from their experience.

Pilot destinations prepare applications for Top 100 Destination Sustainable Stories and Green Destinations Awards and Certification Program.

Pilot businesses prepare applications for the Good Travel Seal.

Building a national or regional brand for sustainable tourism and rewarding achievements with Awards and Certification.

Analysis of pilot results, development of a dedicated procedure for implementing the scheme; continuous follow-up ‘help desk’ support.


Interested Regional and National Tourism Boards or authorities are invited to contact our team through this form.