Good Travel Program
Support, certification and promotion of businesses in tourism and leisure.

ABOUT GOOD TRAVEL PROGRAM
The Good Travel Program offers a variety of tools to assess, support and certify the sustainability of businesses in the tourism sector. All types of businesses in the tourism supply chain are welcome, including hotels, B&Bs, restaurants, activity providers, tour guides, local DMOs, etc. Businesses participating in the program are promoted on the Good Travel Guide sustainable travel platform to responsible travellers looking for a green and responsible holiday.
OUR TOOLS
There are several different tools that we offer as sustainability support for businesses.
GOOD TRAVEL SEAL
Sustainability certification on our SME Standard (two-thirds of the GSTC-criteria), especially developed for micro, small and medium sized enterprises (SMEs).
Businesses that do not feel part of the “travel sector” can apply for the Good Planet Seal (same criteria and procedure).
GOOD TRAVEL SEAL+
Certification on the full GSTC Industry Standard.
The GTS-SME Standard is a great first step for all businesses, but we suggest hotels interested in recognition by Google and Booking.com to do this GSTC Standard based certification.
VIRUS-AWARE SEAL
Certification for businesses adhering to virus-preventive measures for a smart post-corona recovery.
Through this certification businesses can prove that they have effective measures in place against virus transmission, enabling them to inform their clients better.
GOOD TRAVEL SCAN
Assessment of our 10 universal criteria for all types of businesses beginning their sustainability journey.
Good Travel Scan is currently piloted in Greece, but we will be pleased to provide more information to businesses interested in this program.
UNIQUE SELLING POINTS

TRANSPARENT
Our publicly available scorecards show visitors an overview of the sustainability performance of all assessed and certified businesses.

AFFORDABLE
Our programs are especially created to be affordable and feasible for small and medium enterprises (SMEs), but we also support larger businesses.

WORLDWIDE AVAILABLE
We cooperate with local experts and representatives to introduce the program in each destination and in the local language.
HOW IT WORKS
1.
REPORTING
2.
ASSESSMENT
3.
AUDIT
4.
CERTIFICATION
PROGRAM BENEFITS FOR BUSINESSES

INCREASED VISIBILITY

HAPPIER GUESTS = HIGHER RATING

REDUCE FOOTPRINT

DUE DILIGENCE
- Accommodations can get listed on EcoHotels.com, an alternative to the dominant online travel agencies.
- Businesses can be showcased on Sustainable First, a platform recognising sustainability efforts in tourism.
REGISTER NOW!
GET IN TOUCH!
Any questions about the Good Travel Program?
Fill out the contact form on the right or simply send us an e-mail to: