Good Travel Program

Support, certification and promotion of businesses in tourism and leisure.

ABOUT GOOD TRAVEL PROGRAM

The Good Travel Program offers a variety of tools to assess, support and certify the sustainability of businesses in the tourism sector. All types of businesses in the tourism supply chain are welcome, including hotels, B&Bs, restaurants, activity providers, tour guides, local DMOs, etc. Businesses participating in the program are promoted on the Good Travel Guide sustainable travel platform to responsible travellers looking for a green and responsible holiday.

OUR TOOLS

There are several different tools that we offer as sustainability support for businesses.

GOOD TRAVEL SEAL

Sustainability certification on our SME Standard (two-thirds of the GSTC-criteria), especially developed for micro, small and medium sized enterprises (SMEs).

Businesses that do not feel part of the “travel sector” can apply for the Good Planet Seal (same criteria and procedure).

GOOD TRAVEL SEAL+

Certification on the full GSTC Industry Standard.

The GTS-SME Standard is a great first step for all businesses, but we suggest hotels interested in recognition by Google and Booking.com to do this GSTC Standard based certification.

VIRUS-AWARE SEAL

Certification for businesses adhering to virus-preventive measures for a smart post-corona recovery.

Through this certification businesses can prove that they have effective measures in place against virus transmission, enabling them to inform their clients better.

GOOD TRAVEL SCAN

Assessment of our 10 universal criteria for all types of businesses beginning their sustainability journey.

Good Travel Scan is currently piloted in Greece, but we will be pleased to provide more information to businesses interested in this program.

UNIQUE SELLING POINTS

TRANSPARENT

Our publicly available scorecards show visitors an overview of the sustainability performance of all assessed and certified businesses.

AFFORDABLE

Our programs are especially created to be affordable and feasible for small and medium enterprises (SMEs), but we also support larger businesses.

WORLDWIDE AVAILABLE

We cooperate with local experts and representatives to introduce the program in each destination and in the local language.

HOW IT WORKS

1.

REPORTING

You will be invited to fill out the reporting for each criterion on our online platform and submit supporting documents. This will indicate to what extent your business implements measures for sustainable and responsible tourism.

2.

ASSESSMENT

The information on the platform will then be assessed by a team of experts, who will evaluate whether the criteria were achieved by your business. You will also receive feedback on how to improve.

3.

AUDIT

If over 70% compliance is reached, an independent auditor will verify your reporting by visiting your business. The audit can be carried out online (via video call) or on-site.

4.

CERTIFICATION

The findings of the audit are used to make a final certification decision. If the result is sufficient, you will be awarded the certification.

PROGRAM BENEFITS FOR BUSINESSES

INCREASED VISIBILITY

You will be featured on the Good Travel Guide and its social media platforms.

HAPPIER GUESTS = HIGHER RATING

Certification boosts management and quality of services.

REDUCE FOOTPRINT

Certified businesses use 19% less water, 24% less waste, and 10% less CO2.

DUE DILIGENCE

Clarify that your business is compliant to the standards of a responsible certification!
On top of that, if your business has received at least a 2-star certification, it will be promoted to a global audience by our communication partners:
  • Accommodations can get listed on EcoHotels.com, an alternative to the dominant online travel agencies.
  • Businesses can be showcased on Sustainable First, a platform recognising sustainability efforts in tourism.

REGISTER NOW!

Get in touch with us, there is no payment needed yet!

Download the brochure here:

GET IN TOUCH!

Any questions about the Good Travel Program?
Fill out the contact form on the right or simply send us an e-mail to:

contact@greendestinations.org