Good Travel Program
Support, certification and promotion of businesses in tourism and leisure.
ABOUT GOOD TRAVEL PROGRAM
The Good Travel Program offers a variety of tools to assess, support and certify the sustainability of businesses in the tourism sector. All types of businesses in the tourism supply chain are welcome, including hotels, B&Bs, restaurants, activity providers, tour guides, local DMOs, etc. Businesses participating in the program are promoted on the Good Travel Guide sustainable travel platform to responsible travellers looking for a green and responsible holiday.
There are several different tools that we offer as sustainability support for businesses.
GOOD TRAVEL SEAL
Sustainability certification on our SME Standard (two-thirds of the GSTC-criteria), especially developed for micro, small and medium sized enterprises (SMEs).
Businesses that do not feel part of the “travel sector” can apply for the Good Planet Seal (same criteria and procedure).
GOOD TRAVEL SEAL+
Certification on the full GSTC Industry Standard.
The GTS-SME Standard is a great first step for all businesses, but we suggest hotels interested in recognition by Google and Booking.com to do this GSTC Standard based certification.
Certification for businesses adhering to virus-preventive measures for a smart post-corona recovery.
Through this certification businesses can prove that they have effective measures in place against virus transmission, enabling them to inform their clients better.
GOOD TRAVEL SCAN
Assessment of our 10 universal criteria for all types of businesses beginning their sustainability journey.
Good Travel Scan is currently piloted in Greece, but we will be pleased to provide more information to businesses interested in this program.
UNIQUE SELLING POINTS
Our publicly available scorecards show visitors an overview of the sustainability performance of all assessed and certified businesses.
Our programs are especially created to be affordable and feasible for small and medium enterprises (SMEs), but we also support larger businesses.
We cooperate with local experts and representatives to introduce the program in each destination and in the local language.