Offers national tourism organisations a holistic approach to achieving sustainable tourism.


As Global Leaders we are committed to be at the forefront of innovation in developing tourism, in managing tourism impacts, enhancing benefits, quality and sustainability of our tourism & travel offer.

We offer national tourism boards, ministries and other organisations to benefit from the lessons learned from this approach in a rapidly increasing number of countries. This program enables countries to adopt the Green Destinations’ Award & Certification Program (ACP) for all interested destinations, incorporate their own language, management, customisation and even branding.

This allows countries to benefit from a GSTC-Accredited certification program and a GSTC-Recognised standard for destination sustainability while offering tailor-made training as well as promotional support to destinations and businesses through the Good Travel Guide and the new Good Travel Seal business certification.

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The Global Leaders initiative aims to bring together leaders in tourism planning and management, to commonly promote sustainability through and beyond certification, and especially to:


a country/regional program and roadmap for sustainable tourism


from other global leaders in sustainable tourism


for sustainability achievements, through independent certification


promote for sustainable destinations, businesses, products and services

Global Leaders Founding Declaration

The Founding Declaration has been signed by the fifty invited experts at the first Global Leaders Conference, 25-26 September 2018 in the Dutch city of Arnhem, hosted by the Province of Gelderland.

The first Global Leaders Conference was hosted by the Provincial Government of Gelderland and attended a.o. by the National Tourism Boards of the Netherlands, Portugal, Slovenia and Guyana and by Ecotourism Australia. Through this program, Green Destinations is preparing and implementing work programs in a series of countries through bilateral cooperation and by involving Green Destinations experts and trainers from all around the world.

The Global Leader Members and Partners are committed to being at the forefront of innovation in developing tourism, managing tourism impacts, enhancing the benefits, quality and sustainability of their tourism offer.

The initiative was inspired by the Year of Sustainable Tourism for Development 2017. It has been submitted and registered as a Voluntary Partnership for the Sustainable Development Goals. The network will also enable destinations to monitor progress towards the UN Sustainable Development Goals (SDGs).


Interested Regional and National Tourism Boards or authorities are invited to contact our team through this form.