G3.Assessment & Monitoring with KPIs and Big Data

Assessment & Monitoring with KPIs and Big Data

Destination Support Group

20 June – 8 July 2022 & 29th August – 2nd September 2022

Many destinations have adopted key performance indicators (KPIs) to monitor their progress towards key targets. We also believe that KPIs with clear targets are necessary for issues that can be managed. Global destination sustainability programs are topped by European destinations, but is that really fair? Can we really expect that a city in a developing country has the same environmental standards as a Scandinavian city? In fact, many indicators largely measure country performance. This Support group suggests a more practical approach.

About the programme

Destination Sustainability Assessment with the SDGs or GSTC-recognised destination standards is impossible without adopting suitable key performance indicators (KPIs). KPIs are necessary to create a quantitative baseline assessment, performance targets and regular monitoring progress. KPIs are not a one-size-fits-all, they depend on the destination strategy of each destination. Therefore it is essential to identify suitable KPIs and indicators to address sustainability challenges of the destination at the grassroot level. 

By actively participating in the group, participants are expected to:

  • Gain knowledge on how to use KPIs and Big Data sources to define  destination’s information needs
  • Adopting to tailor-made set of indicators and KPIs as per destination’s sustainability goals
  • Developed baseline benchmarking assessment of destination 
  • Learn how to evaluate the assessments

How to prepare

There is no specific preparation required for the module, however attending T1 and G2 would be an advantage for participants.

Programme duration

The Program will start on 20 June – 8 July 2022 and resume after summer break from 29th August – 2nd September 2022. It will cover about  20 hours of learning time over the 4 weeks.

Programme prices

a Register before 23 May 2022 to avail

b See the list of countries here

c Also applicable for GD Members

What to do next?

Check whether there is interest in the group to continue the cooperation in a follow-up group on destination monitoring

Course Leaders

Albert Salman

President and Co-Founder, Green Destinations


Beatriz Barreal

RMS Riviera Maya Sostenible


Pre-enrolment is now open!

The pre-enrolment procedure applies to all aspiring participants of the Destination Support Programme. It serves as the basis of the minimum number of participants for training courses and support programmes to push through. By registering, you are committing to participate in, and purchase one or more of the programme‘s modules when the payment period begins.

When the minimum number of participants is met, a confirmation email and payment details will be sent with further instructions.