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IT.A.CÀ Rimini 2017 – Green Destinations Day Italy

Successful First Green Destinations Event in Italy!

The first Green Destinations Day in Italy was held on the 22nd September in Rimini. Hosted by the University of Bologna, Rimini Campus, the event was part of the IT.A.CA’ Festival of Responsible Tourism, in its 9th edition and it was the main event of the Rimini edition of the festival.

Organized by Green Destinations, CAST – Center for Advanced Studies in Tourism and the Agency Strategic Plan of Rimini, the event was a great success, with participants from the public and private sector as well as students of Tourism and Sustainable Development from the University of Bologna.

The Green Destinations Day Italy was part of the internationally-recognized celebrations for the International Year of Sustainable Tourism for Development and the World Tourism Day, both initiatives promoted by UNWTO.

It was a unique opportunity to bring together national and international experts, as well as representatives from destinations and the private sector, to discuss sustainable tourism development and share best practices in the field.

The morning conference included presentations from the Director of the Festival, Pierluigi Musarò; a video-call from Eun Ji Tae, coordinator of UNWTO Knowledge Network who presented the “Travel Enjoy Respect campaign and the contribution of tourism to the Sustainable Development Goals. Albert Saman, President of Green Destinations, discussed the challenges of over-tourism for many destinations and the solutions proposed by Green Destinations to better manage tourism. Among the rest of the speakers were José Maria de Juan – EARTH/OITS; Xavier Lechien – EDEN Network; Tina H. Zakonjsek and Jana Apih – Slovenia Green Scheme, Goodplace Factory of Sustainable Tourism; Simone Riccardi – Ecobnb; Raffaella Nocchi – DMC Montepisano in Toscana; Valere Tjolle – Best of Romagna/ Travel Mole; Anna Montini – City of Rimini.

In the afternoon, two events took place. One oriented specifically to students, the Student Forum, was the opportunity to have a deeper discussion between students and some of the morning speakers. This was also the opportunity to share students’ projects with the experts and have their feedback.

The Green Destinations Networking Meeting, in parallel with the Student Forum, aimed at bringing together the different stakeholders involved in tourism, making a real interactive workshop, confronting representatives from various areas. The meeting was divided into 3 panels: Destinations, Businesses and Networks, followed by a session of Q&A at the end of each group of presentations.

During this meeting, the Italian destinations Santarcangelo di Romagna, Best of Romagna and Montepisano in Toscana received their certificates for being part of the Top 100 Sustainable Destinations 2017, competition organized for the 3rd time by Green Destinations, which recognizes destinations working towards sustainability.

The possibility of cooperating between the various networks at European and global level has been discussed, taking into account the synergies among them. The contacts have been shared to allow the networking and cooperation to continue.

The Green Destinations Day Italy was widely covered by the local and international media (see press report attached).

Green Destinations is happy with this first event in Italy and look forward to more cooperation with its Italian partners!

The Festival IT.A.CA’ of Responsible Tourism is held in different italian cities. In Rimini it took place from the 16 – 24 September in different locations of the city and its hinterland.

The full programme is available in the official website of the festival