GGDD19:
October 8 – 12, Croatia
Spreading Tourism Over Space and Time:
Destination Management and Marketing
Under this theme, 4 panels will discuss the challenge of managing large numbers of tourists based on exemplary cases of destination management, creating green tourism products and marketing solutions. Speakers will share their expertise about attracting more responsible types of travellers or to deconcentrate the tourism activity in a specific place. One of the good examples to be presented on this theme is the Croatian Town of Drniš, who aims to provide citizens and visitors with a higher standard of living and quality service through the concept of “smart city”. You can also embark on a journey with the Drava Bike Route, a cycling route connecting four different countries and promoting soft mobility; or discover the Green Pyrenees Slow Tourism project, aiming to modernize the Train of the Lakes boosting eco-mobility and sustainable development. The Slovenian Tourism Board will share their marketing strategies to disperse the flow of tourists over space and time.
PANEL 1A: SUSTAINABLE DESTINATION MANAGEMENT
Day 1 (9 Oct) 14:00 – 15:30
Zagreb
Panel Chair: Susan Santos de Cardenas
This theme will focus on overtourism and on how some destinations managed to face this issue, preparing a better future for all stakeholders involved. One of the good examples going to be presented on this theme is the case of Drniš, in Croatia, trying to provide citizens and visitors with a higher standard of living and quality service through the concept of “smart city”.

Josep Capellà
Consultant in Torroella de Montgrí-L’Estartit
Catalonia
Overtourism/conservation and local development in Medes Islands MR

Yoang-Goang Lin
Sun Moon Lake National Scenic Area Administration
Taiwan
How to benefit from the dramatic increase of tourists instead, the case of Sun Moon Lake

Ivana Sučić
Head Department of Economy, finance and social activities. Town of Drniš
Croatia
Town of Drniš – Small Smart Green City

Jana Apih
Managing Director of GoodPlace
Slovenia

Beatriz Barreal
Founder and CEO of Riviera Maya Sostenible I Co-creator of México Sostenible
Mexico
PLAYACAR

Tina H. Zakonjšek
General Manager at Goodplace
Slovenia
Panel Chair: Karsten Palme
Here, innovative projects will be presented regarding the creation of new green offer, either to attract other types of travellers or to deconcentrate the tourism activity in a specific place. In this theme, you can embark on a journey with the Drava Bike Route, a cycling route connecting four different countries and promoting soft mobility and also discover the Green Pyrenees Slow Tourism project, aiming to modernize the Train of the Lakes, boosting eco-mobility and sustainable development.

Albert Folch
Deputy Director of the TarragonaTourist Board, for the Terres de l’Ebre Region
Catalonia

Inma Ballbé
DCB – Turisme I Desevolvement local
Catalonia

Karsten Palme
General Manager, COMPASS
Germany
Sustainable product development and marketing in German Nature Parks – building networks for success

Thierry Joubert
Green Visions Ecotours / Via Dinarica
Slovenia
Via Dinarica Hiking Trail – Connecting Naturally the
Mountain Communities in the Western Balkans
PANEL 1C: MARKETING GREEN TRAVEL OFFER
Day 1 (9 Oct) 16:00 – 17:30
Zagreb
Panel Chair: Albert Salman
On this panel, there will be a discussion on strategies on how to attract better travelers, more responsible and conscious with the impact they have on a destination, as well as there will be presented certain tools to promote a sustainable offer. The Slovenian Tourism Board will share their marketing strategies to disperse the flow of tourists over space and time.

Maša Klemenčič
Slovenian Tourist Board
Slovenia

Albert Salman
President of Green Destinations | Founder of the Global Leaders initiative
The Netherlands
Booking differently, bookdifferent.com

IamaGoodTraveller
Cristina Del Favero and Loris Bondio
Canada / Italy
PANEL 1D: DESTINATION MANAGEMENT SUPPORT MECHANISMS
Day 1 (9 Oct) 16:00 – 17:30
Zagreb
Panel Chair: Hugo de Jong
In this panel, stories will be presented showing good cases of destination management. The Green Destinations certification program will also be presented as a way to manage destinations in a sustainable way. Alto Minho will show how they applied the European Charter of Sustainable Tourism (ECST) in their Protected Areas, which is a participatory methodology for planning a more sustainable nature tourism model.

Sandra Fernandes

Hugo de Jong
Green Destinations Awards & Certification Manager
The Netherlands
Certification programs to manage destinations in a sustainable way

Paul Peeters
Professor at Breda University of Applied Sciences
The Netherlands
Panel Chair: Facing the carbon & climate challenge in tourism, incl. soft mobility

Izidora Marković Vukadin
Institute for Tourism
Croatia
Measuring tourism sustainability in practice, example of Croatia