FROM GSTC TO GREEN DESTINATIONS

Green Destinations is initiated by Albert Salman as a global continuation of EUCC’s QualityCoast program. The two main aims are to support destinations in (1) enhancing sustainability and quality as well as in (2) market visibility of sustainability efforts. Initial tools included the QualityCoast criteria and indicators that were connected to a database named Global Sustainable Destinations Review (GSTR), with data from 2000 destinations.