OUR STORY

Green Destinations is a non-profit foundation for sustainable destination development and recognition, leading a global Partnership of representatives, expert organisations and academic institutions. Get to know more about us here.

We work for the benefit of the Green Destinations Community: destination representatives and stakeholders. Together we make their places better and more sustainable.

Note

Green Destinations Foundation is the responsible entity for the Green Destinations Awards & Certification, trainings and events. The Good Travel Guide is a program of the company Green Destinations BV.

OUR CORE VALUES

G

Genuine

Supporting the authentic celebration of local culture and tradition.

R

Responsible and Respectful

Avoiding exploitation of people in tourism, and preventing disruptive mass tourism (overtourism).

E

Economically sustainable

Involving the local business community and enhancing local community employment.

E

Environment & Climate-friendly

Combatting the climate crisis, environmental degradation and pollution, whilst ensuring public health.

N

Nature & Scenery friendly

Protecting scenic views, landscapes, natural habitats and wildlife..

WHY GREEN VALUES?

Adopting these GREEN values will help destinations to enhance their quality, attractiveness and competitiveness; it will help attract ‘green travellers’, respectful visitors who will spend more in the destination. The GREEN values are the basis of our programmes for policy improvement, Destination Awards and certification.

COOPERATION

Green Destinations works together with tourism business and media partners in order to make the green offer of destinations better visible in the marketplace.

OUR STORY

Timeline

2015
March 31

1st TOP 100 EVENT

Presentation of the first Sustainable Destinations Top 100 at ITB Berlin

January 31

DESTINATIONS CERTIFICATION PLATFORM

Start of building an online reporting platform helping destinations to improve sustainability management and performance.

2014
September 30

SUSTAINABLE DESTINATIONS TOP 100

SUSTAINABLE DESTINATIONS TOP 100

Albert Salman and Valere Tjolle (TravelMole Vision) start with the preparation of the first Sustainable Destinations Top 100 on the basis of nominations by experts and certification bodies, unveiled in Dec. 2014.

August 31

GREEN DESTINATIONS STANDARD

Hugo de Jong joins the initiative to help coordinate the development of a new standard as a basis for a global awards & certification program.

April 30

GREEN DESTINATIONS LAUNCHED

GREEN DESTINATIONS LAUNCHED

Albert Salman and Suzanne van der Veeken speak at the GSTC Annual meeting and at the ESTC 2014 conference in Bonito (Brazil), launch the GSTR and Green Destinations initiatives and announce the GD Standard for destination certification.

January 31

FROM GSTC TO GREEN DESTINATIONS

Green Destinations is initiated by Albert Salman as a global continuation of EUCC’s QualityCoast program. The two main aims are to support destinations in (1) enhancing sustainability and quality as well as in (2) market visibility of sustainability efforts. Initial tools included the QualityCoast criteria and indicators that were connected to a database named Global Sustainable Destinations Review (GSTR), with data from 2000 destinations.

GET IN TOUCH!

Any questions about how to join our programs? Our team will be happy to assist you.

contact@greendestinations.org