We work for the benefit of the Green Destinations Community: destinations, representatives, and stakeholders. Together we make their places better and more sustainable.
OUR CORE VALUES
Supporting the authentic celebration of local culture and tradition.
Responsible and Respectful
Avoiding exploitation of people in tourism, and preventing disruptive mass tourism (overtourism).
Involving the local business community and enhancing local community employment.
Environment & Climate-friendly
Combatting the climate crisis, environmental degradation and pollution, whilst ensuring public health.
Nature & Scenery friendly
Protecting scenic views, landscapes, natural habitats and wildlife..
WHY GREEN VALUES?
Adopting these GREEN values will help destinations to enhance their quality, attractiveness and competitiveness; it will help attract ‘green travellers’, respectful visitors who will spend more in the destination. The GREEN values are the basis of our programmes for policy improvement, Destination Awards and certification.
Green Destinations works together with tourism business and media partners in order to make the green offer of destinations better visible in the marketplace.
1st TOP 100 EVENT
Presentation of the first Sustainable Destinations Top 100 at ITB Berlin
THE GREEN DESTINATIONS COMMUNITY
The Green Destinations Community was launched at ITB Berlin 2015.
DESTINATIONS CERTIFICATION PLATFORM
Start of building an online reporting platform helping destinations to improve sustainability management and performance.
GREEN DESTINATIONS STANDARD
Hugo de Jong joins the initiative to help coordinate the development of a new standard as a basis for a global awards & certification program.
FROM GSTC TO GREEN DESTINATIONS
Green Destinations is initiated by Albert Salman as a global continuation of EUCC’s QualityCoast program. The two main aims are to support destinations in (1) enhancing sustainability and quality as well as in (2) market visibility of sustainability efforts. Initial tools included the QualityCoast criteria and indicators that were connected to a database named Global Sustainable Destinations Review (GSTR), with data from 2000 destinations.