We work for the benefit of the Green Destinations Community: destinations, representatives, and stakeholders. Together we make their places better and more sustainable.
OUR CORE VALUES
Supporting the authentic celebration of local culture and tradition.
Responsible and Respectful
Avoiding exploitation of people in tourism, and preventing disruptive mass tourism (overtourism).
Involving the local business community and enhancing local community employment.
Environment & Climate-friendly
Combatting the climate crisis, environmental degradation and pollution, whilst ensuring public health.
Nature & Scenery friendly
Protecting scenic views, landscapes, natural habitats and wildlife..
WHY GREEN VALUES?
Adopting these GREEN values will help destinations to enhance their quality, attractiveness and competitiveness; it will help attract ‘green travellers’, respectful visitors who will spend more in the destination. The GREEN values are the basis of our programmes for policy improvement, Destination Awards and certification.
Green Destinations works together with tourism business and media partners in order to make the green offer of destinations better visible in the marketplace.
GREEN DESTINATIONS STANDARD V2
In 2020, the 1st GD Standard (developed in 2016) was updated based on consultation with the GD Partnership and re-aligned with the GSTC Destination Criteria V2 – prolonging its ‘GSTC Recognised Status’ in 2021.
Our training courses are designed to provide flexibility in the way participants pace their training, and to be easily adaptable to the current needs, trends, and conditions of the tourism sector. Courses are aimed at DMMOs, destination management leaders, practitioners, and key tourism stakeholders.
GOOD TRAVEL GUIDE
Launch of the Good Travel Guide by Green Destinations BV, a long awaited result following the Earth Travel initiative from 2016.
First local pilots of the Virus-Aware Seal by Green Destinations BV and RVO The Netherlands in the Dutch Caribbean, as a response to the COVID-19 pandemic. The VAS is introduced as a free add-on to the Good Travel Seal.
GOOD TRAVEL SEAL
First local pilots of the Good Travel Seal, an initiative of Green Destinations BV that aims to make business certification affordable and transparent as an instrument against ‘greenwashing’ in tourism.
4th Global Green Destinations Days connference in Zagreb and Mali Lošinj (Croatia); Launch of 2019 Top 100.
TOP 100 AWARDS EVENT AT ITB PALAIS
Green Destinations foundation organises the Sustainable Destinations Top 100 Awards event in the ITB Palais am Funkturm. The event is attended by over 300 ITB-delegates.
3rd Global Green Destinations Days conference in Nijmegen (Netherlands); Launch of 2018 Top 100.
GLOBAL LEADERS FOUNDING EVENT
Progress in sustainable tourism depends on leadership and innovation. With this in mind, Green Destinations BV launches a network for destination and businesses leaders as an exclusive platform for cooperation, mutual learning, sharing experience and improvement. The Founding Declaration has been signed by the fifty invited experts at the first Global Leaders Conference, 25-26 September 2018 in the Dutch city of Arnhem, hosted by the Province of Gelderland.