Green Destinations is a non-profit foundation for sustainable destination development and recognition, leading a global Partnership of representatives, expert organisations and academic institutions. We work for the benefit of the Green Destinations Community: destination representatives and stakeholders. Together we make their places better and more sustainable.


Green Destinations Foundation is the responsible entity for the Green Destinations Awards & Certification, trainings and events. The Green Destinations Global Leaders and the Good Travel Guide are programs of the company Green Destinations BV.

The core values of Green Destinations

Our core values are:

  • Genuine: supporting the authentic celebration of local culture and tradition;
  • Responsible and respectful: avoiding exploitation of people in tourism, and preventing disruptive mass tourism (overtourism);
  • Economically sustainable: involving the local business community and enhancing local community employment;
  • Environment & climate-friendly: combatting the climate crisis, environmental degradation and pollution, whilst ensuring public health;
  • Nature & scenery friendly: protecting scenic views, landscapes, natural habitats and wildlife.

Why Green Values?

Adopting these GREEN values will help destinations to enhance their quality, attractiveness and competitiveness; it will help attract ‘green travellers’, respectful visitors who will spend more in the destination. The GREEN values are the basis of our programmes for policy improvement, Destination Awards and certification.


Green Destinations works together with tourism business and media partners in order to make the green offer of destinations better visible in the marketplace.

Destination Assessments, Awards and Certification

Green Destinations developed a complete, affordable and easy-to-use Assessment & Certification programme that fits the needs of both small and larger destinations. It is operated through an online Assessment & Reporting platform based upon the GSTC-Recognised Green Destinations Standard and the GD Database with data from 2000 destinations. The platform helps destinations to improve sustainability management and performance, best price guaranteed. For more information, read more about our Awards & Certification. Destinations that subscribe to the GD Assessment & Reporting platform become member of the Green Destinations Community.

Green Destinations Community

Destinations, regions and countries are connected to the world’s largest sustainable destinations community through their Green Destinations Ambassadors. Green Destinations Ambassadors share knowledge and experiences with colleagues from around the world. Together with Experts and solution providers, GD Ambassadors help their destination to improve by promoting Sustainability solutions.


The Green Destinations Community was launched at ITB Berlin 2015, and had successful meetings and presentations at ITB 2016, at the Global Green Destinations Days of 2016 in Ljubljana (Slovenia), 2017 in Cascais (Portugal), 2018 in Nijmegen (Netherlands) and 2019 in Zagreb and Mali Lošinj (Croatia). The Global Green Destinations Days are the world’s largest conferences for sustainable destinations. Since 2018 they are combined with the annual conferences of the Global Leaders Network.


The members of the Community and especially the GD Ambassadors are encouraged to nominate their destination for the Sustainable Destinations Top 100 competition, which was first presented at ITB Berlin in 2015, and repeated annually. The aim of the competition is to highlight success stories in destination management, and to exchange good practices between destinations, for example at Green Destinations Days.

Previous Top 100 Winners can be seen in:

The Global Leaders Program

Progress in sustainable tourism depends on leadership and innovation. With this in mind, Green Destinations has launched a network for destination and businesses leaders as an exclusive platform for cooperation, mutual learning, sharing experience and improvement. The Founding Declaration has been signed by the fifty invited experts at the first Global Leaders Conference, 25-26 September 2018 in the Dutch city of Arnhem, hosted by the Province of Gelderland. The Global Leader Members and Partners are committed to be at the forefront of innovation in developing tourism, in managing tourism impacts, enhancing benefits, quality and sustainability of their tourism offer. The initiative will also enable destinations to monitor progress towards the UN Sustainable Development Goals (SDGs).

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