Brief introduction to Green Destinations

Green Destinations is a non-profit organisation for sustainable tourism, leading a global Partnership of expert organisations, companies, and academic institutions. We work for the benefit of the Green Destinations Community: destination representatives and stakeholders. Together with them we try to make their places better and more sustainable.

The core values of Green Destinations

Green Destinations’ core values are:

  • Genuine and authentic: supporting the celebration of local culture and tradition;
  • Responsible: defending people against exploitation and human rights violation, and enhancing accessibility for people with disabilities;
  • Economically sustainable: involving the local business community and enhancing local community employment during and beyond the holiday season;
  • Environmentally sustainable: ensuring public health, safety and sound environmental management;
  • Nature & scenery: protecting scenic views, habitats and wildlife, and respecting animals that are used in tourism.

Why Green Values?

Adopting these GREEN values will help destinations to enhance their quality, attractiveness and competitiveness; it will help attract ‘green travellers’, respectful visitors who will spend more in the destination. The GREEN values are the basis of our programmes for policy improvement, Destination Awards and certification.


Green Destinations works together with tourism business and media partners in order to make the green offer of destinations better visible in the marketplace.

Destination Assessments, Awards and Certification

Green Destinations developed a complete, affordable and easy-to-use Assessment & Certification programme that fits the needs of both small and larger destinations. It is operated through an online Assessment & Reporting platform based upon the GSTC-Recognised Green Destinations Standard and the GD Database with data from 2000 destinations. The platform helps destinations to improve sustainability management and performance, best price guaranteed. For more information, read more about our Awards & Certification. Destinations that subscribe to the GD Assessment & Reporting platform become member of the Green Destinations Community.

Green Destinations Community

Destinations, regions and countries are connected to the world’s largest sustainable destinations community through their Green Destinations Ambassadors. Green Destinations Ambassadors share knowledge and experiences with colleagues from around the world. Together with Experts and solution providers, GD Ambassadors help their destination to improve by promoting Sustainability solutions.


The Green Destinations Community was launched at ITB Berlin 2015, and had successful meetings and presentations at ITB 2016, at the Global Green Destinations Days of 2016 in Ljubljana (Slovenia), and of 2017 in Cascais (Portugal). The Ljubljana event was the largest global sustainable destinations meeting ever held, convening 350 people from 36 countries.


Members of the GD Ambassadors Community are encouraged to nominate their destination for the Sustainable Destinations Top 100 competition, which was first organised in 2014, and repeated annually since 2016. The aim of the competition is to highlight success stories in destination management, and to exchange good practices between destinations, for example at Green Destinations Days.

The 2017 Top 100 Winners can be seen in:

Global Destination Leaders: The network that will shape a sustainable future for tourism destinations

In Spring 2018 a new initiative will start: Global Destination Leaders, allowing destination leaders to be at the forefront of innovation in developing sustainable tourism. The Global Destination Leaders Network will be a community of destination leaders representing tourism destinations united by a commitment to improve their performance, make progress toward the ‘Global Goals’, monitor their results, and share good practice experience with the global tourism destination community. The initiative has been submitted to the United Nations as a voluntary contribution to the UN Sustainable Development Goals.